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Roberto Pacheco

I'm a HubSpot CMS Developer

Hi, my name is Roberto Pacheco, I’m an experienced professional adept at bridging the gap between design and development, specializing in creative solutions. I began my professional career in 2005 and have collaborated with multiple agencies across three different countries.

I excel in crafting design systems (UX), articulating technical requirements for product design, and structuring data in databases. My skills extend to comprehensive systems documentation, strategic planning for website creation/redesign, and conducting quick demos and team training.

I’m proficient in learning and integrating new systems, offering a unique blend of design and development vision for impactful results. As an expert in HubSpot CMS, I can create themes, templates, modules, and assets for the Marketplace.

Currently, I’m part of the incredible Growth Operations Firm team, and in the past, I have worked with agencies such as Hint, Instrumental Group, InboundLabs, among others. Known for my ability to define processes and structure information, I bring valuable insights to every project.

Index

Creative solutions requiring design and development (dev and design liaison)

I have the ability to combine creativity with technical skills to tackle complex challenges. My focus is on generating innovative solutions that require both design and development.

Raising technical requirements and applying them in design (Product design)

I have the ability to identify and understand the technical requirements of a project and translate these requirements into an effective deliverable. This allows me to create solutions that are functional and appealing.

System documentation (knowledge base)

I am competent in system documentation, which involves creating detailed knowledge bases that facilitate the understanding and maintenance of complex systems.

Data structuring

I have experience in organizing, managing, and structuring databases to ensure efficient access and optimization of access to information.

Defining strategies for creating/redesigning websites (Strategy)

I have the ability to define effective strategies and structures for creating, or redesigning, websites, taking into account aspects such as information architecture, search engine optimization (SEO), and user experience (UX).

Creating design systems (UX)

I have experience in creating design systems focused on user experience (UX). This involves designing intuitive and attractive interfaces that meet end users' needs and improve usability.

Creating processes and structuring information

I have experience in creating effective processes and structuring information in diverse environments. This involves analyzing, designing, and documenting processes that enhance efficiency and collaboration in a team or an organization.

Also, I have the ability to organize and classify information in a logical and accessible way, which facilitates informed decision-making and data management. My focus on creating processes and structuring information contributes to the optimization of productivity and effective collaboration.

Learning new systems and how to integrate them with each other

I am skilled in quickly learning new systems and technologies, and integrating these systems with each other to create complete and effective solutions.

Quick demos and trainings for the team

I can create and deliver effective presentations and trainings to introduce products and technologies, which helps users understand and use solutions efficiently.

Quoting with a design and development vision

I have the ability to make quotes that incorporate design and development aspects, ensuring that projects adhere to quality and efficiency standards.

Hubspot CMS: themes, templates, modules, code

I have a strong command of Hubspot CMS, which includes creating custom themes, templates, and modules for websites. I have experience in implementing code to customize and optimize website functionality on Hubspot. I could independently start creating new themes, in design and development, and achieve up to 80% functionality. Having design and development skills ensures that Hubspot projects align with the required design and functionality standards.

Certifications

  • HubSpot CMS for Developers
  • HubSpot CMS for Marketers
  • HubSpot Marketing Software
  • Growth Driven Design
  • Inbound Marketing
  • Inbound Sales
  • Email Marketing
  • Contextual Marketing
  • Scrum Master

Tech Stack

  • HubSpot
  • Cursor
  • Sketch
  • Notion
  • Slack
  • Asana
  • Supercut
  • Github
  • Google Suite
  • Bugherd
  • Adobe Illustrator
  • Adobe Photoshop
  • ScreamingFrog
  • Hotjar
  • Wordpress