The Development Behind Secret Sequence: Creativity, Technique, and HubSpot CMS Versatility

Building a game isn’t just about writing code—it’s about merging vision, design, and strategy. With Secret Sequence, I wanted to showcase how the bridge between design and development can create a simple yet challenging and engaging experience.

The Inspiration

The idea was to design a game rooted in patterns and logic—something that pulls players into a “mental flow,” challenging them to uncover hidden sequences while keeping the gameplay intuitive.

From Concept to Prototype

• UX Design: Structured the experience so the mechanics felt clear but with the right amount of difficulty.

• Technical Foundation: Leveraged my skills in documentation and data architecture to build a reliable system.

• Rapid Iteration: Created demos and conducted playtests to refine gameplay at every stage.

Built Entirely on HubSpot CMS

What makes Secret Sequence unique is that it was developed entirely within HubSpot CMS. The game is encapsulated inside a custom module, showcasing just how versatile HubSpot’s CMS can be—not only for websites, landing pages, and marketing assets but also for creative, interactive projects.

This project demonstrates that HubSpot CMS isn’t limited to content—it can be a powerful playground for combining design systems, development logic, and user engagement in one seamless platform.

Key Takeaways

Developing Secret Sequence became an exercise in both creativity and technical execution. It allowed me to apply my expertise in system design, technical requirements, and agile iteration while also proving the flexibility of HubSpot CMS for building unconventional digital experiences.

Try It Yourself

👉 Ready to crack the code? Play Secret Sequence here and see how fast you can uncover the sequence.